Road Safety
2.0 was launched by the World Economic Forum to solve the complex,
multi-layered problems of safety on roads using IR 4.0 technologies and with a
different approach to improving Enforcement with the public partnership.
Our leading theory of change has been based on deep psychological research of improving Enforcement with the positivity of "Reward" rather than wasting time, money & energy in the negativity of "Punishment".
A 360 degree
holistic approach with a carrot & stick policy encourages good drivers with
incentives. It punishes habitual bad drivers based on evidence through the
Advance Traffic Management System installed in the PPP model.
The other
difference has been scaling up the awareness campaign about the socioeconomic
impact of road accidents through school children, making them brand ambassadors
and educating them about road safety
as future citizens.
And, of
course, maximise the use of advanced technologies, AI, IoT, ADAS, Mobile Apps,
GIS and Block chain in the road safety ecosystem to compensate for the human
limitations.
I am happy
to share that the initiative generated tremendous response and positivity just
in less than a year.
Road Safety 2.0 became a buzzword at the
national level, with more than 25 articles in international /national leading
newspapers, 100+ social media posts, discussed in over 50
national/international seminars/workshops and led to few major policy changes
including big insurance policy changes.
It has been
able to change the narrative of the public, policymakers and stakeholders about
road safety and the development of a technology-driven ecosystem with public
& start-ups around it.
Road Safety
is no longer limited to highway engineers' and vehicle manufacturers' domains
but is a public concern.
Our concept
& pilot of tracking drivers’ behaviour through IoT/Mobile Apps and
converting them into easily understandable “Safe Driving Scores”, which gives
more profound insight into driving behaviour, is seen as a game changer with
nearly Zero fatalities during pilot phase.
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